Last Updated: [11/08/2024]

The Auto Herald (“Website”) is owned and operated by Victor Franklin Ltd. (“Company”, “we”, “us”, or “our”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information in accordance with the laws of the United Kingdom and applicable international data protection regulations.

By using this Website, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree, please do not use the Website.

1. Information We Collect

1.1. Personal Information
We may collect personal information that you voluntarily provide to us when you:

  • Register for an account on our Website.
  • Subscribe to our newsletter.
  • Submit a comment, review, or other content.
  • Contact us via email, phone, or other communication methods.

The personal information we may collect includes your name, email address, postal address, phone number, and any other information you choose to provide.

1.2. Non-Personal Information
We may also collect non-personal information automatically when you visit our Website, such as:

  • IP address
  • Browser type and version
  • Operating system
  • Pages viewed and the time spent on our Website
  • Referring website or search engine
  • Cookies and other tracking technologies (see Section 5 below for more details)

2. How We Use Your Information

2.1. Personal Information
We may use your personal information for the following purposes:

  • To provide and improve our services and Website.
  • To manage your account and respond to your inquiries.
  • To send you newsletters, updates, or promotional materials (with your consent).
  • To personalize your experience on our Website.
  • To comply with legal obligations or enforce our terms and conditions.

2.2. Non-Personal Information
Non-personal information is used to:

  • Analyze and improve the functionality of our Website.
  • Monitor and analyze usage trends.
  • Enhance security and prevent fraud.

3. Sharing Your Information

3.1. Third-Party Service Providers
We may share your personal information with third-party service providers who assist us in operating our Website, conducting our business, or providing services to you. These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.

3.2. Legal Compliance
We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.3. Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the acquiring entity.

4. Data Security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

5. Cookies and Tracking Technologies

5.1. Cookies
Our Website uses cookies to enhance your experience. Cookies are small text files stored on your device that help us understand how you interact with our Website. You can control cookies through your browser settings, but disabling cookies may affect your ability to use certain features of the Website.

5.2. Analytics
We use third-party analytics services, such as Google Analytics, to analyze website traffic and usage patterns. These services collect and process non-personal information about your visit to our Website. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

6. Your Rights

6.1. Access and Correction
You have the right to access and correct the personal information we hold about you. If you would like to review, update, or correct your information, please contact us using the details provided below.

6.2. Data Portability
You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

6.3. Right to Erasure
You have the right to request the deletion of your personal information, subject to certain legal exceptions.

6.4. Right to Object
You have the right to object to the processing of your personal information for direct marketing purposes or based on our legitimate interests.

6.5. Withdrawal of Consent
If you have given consent to the processing of your personal information, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

7. Children’s Privacy

Our Website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe that we have collected personal information from a child, please contact us immediately so that we can take appropriate action.

8. International Data Transfers

Your personal information may be transferred to, and processed in, countries outside of the European Economic Area (EEA). We ensure that any transfer of your personal data outside the EEA is subject to appropriate safeguards, such as standard contractual clauses approved by the European Commission.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the date at the top of the Policy will be revised accordingly. Your continued use of the Website following any changes constitutes your acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Victor Franklin Ltd.
Company House Number: 15419896
United Kingdom
Email: contact@victorfranklin.uk


By using this Website, you acknowledge that you have read, understood, and agree to this Privacy Policy.