Bentley Motors has introduced a contemporary new emblem—marking only the fifth iteration of the iconic ‘Winged B’ in its 106-year history.

This moment signifies more than a design shift; it heralds the beginning of a visionary chapter in the British marque’s design and brand journey.

Design Revolution in Motion

Crafted entirely in-house and directed by Robin Page, Bentley’s Director of Design, the new emblem draws from the original 1919 design by F. Gordon Crosby.

While previous updates occurred in 1931, the 1990s, and 2002, this 2025 interpretation is the most transformative yet.

Sculpted with confidence, care, and creativity, it reflects a seamless blend of tradition and modernity—anchored in Bentley’s DNA but directed toward a bold future.

Looking Ahead

The new emblem makes its debut on the front of a forthcoming concept car, which remains under wraps until its global reveal on 8 July 2025.

Though not intended for production, this future vision concept will provide a glimpse into the design language Bentley intends to pursue in upcoming models. This design philosophy, according to Robin Page, is inspired by one of Bentley’s most revered historical models.

The unveiling will also coincide with the inauguration of Bentley’s new Design Studio at its global headquarters in Crewe, England—further reinforcing the brand’s commitment to innovation through artistry.