Genesis, the Korean luxury marque, has announced its most substantial European expansion to date, confirming entry into France, Italy, Spain, and The Netherlands.

The announcement, made at the 24 Hours of Le Mans, marks a significant phase in the brand’s global development and underscores its commitment to long-term international growth.

The four new launches build upon Genesis’ current European presence in Germany, Switzerland, and the United Kingdom, where the brand has established a reputation for offering a bold, design-driven, and all-electric lineup.

Three-Model All-Electric Portfolio to Launch in 2026

Genesis will introduce its enhanced three-model EV lineup across all four markets, with customer deliveries slated for early 2026.

These models, already decorated with awards and updates, blend bold design with next-generation technology and a uniquely Korean hospitality approach, “Son-Nim” – meaning “honoured guest.”

All-Electric Lineup Overview:

Model	Segment	Highlights
GV60	Luxury Compact SUV	First dedicated all-electric model; multi-award-winning
Electrified GV70	Flagship SUV	Combines dynamic performance, convenience, and luxury
Electrified G80	Luxury Saloon	Extended wheelbase; class-leading refinement; comprehensively equipped

All three models have recently undergone comprehensive enhancements, including elevated design, advanced technologies, and upgraded battery systems to ensure extended range and improved performance.

Racing Ahead

Coinciding with the brand’s announcement is Genesis’ debut at Le Mans, marking the first appearance of Genesis Magma Racing at the legendary 24-hour race.

Competing in the Le Mans Prototype 2 (LMP2) category through a partnership with IDEC Sport, this moment lays the groundwork for the brand’s official manufacturer entry in 2026.

Having already earned wins and podium finishes in the European Le Mans Series (ELMS), the Le Mans participation demonstrates Genesis’ growing stature in global motorsport.

Genesis’ presence at this revered racing event signifies the brand’s dual trajectory—advancing luxury electric mobility while showcasing engineering prowess and high-performance ambitions on the world stage.

Further details on retail operations, service infrastructure, and local offerings in each market will be revealed in due course.