Mercedes-Benz has introduced the Vision V in Shanghai, a pioneering concept that heralds the brand’s entry into the high-luxury MPV segment. Based on the all-new Van Electric Architecture (VAN.EA), this visionary model brings the marque’s luxurious spirit into a segment typically confined to functional design.
With production to begin in 2026, Vision V is not just a show car—it’s a declaration of intent, reimagining what personal luxury mobility can be in an electrified world.
VAN.EA: The Pillar of Flexibility and Luxury
At the core of the Vision V is VAN.EA, a scalable, modular platform that accommodates a broad variety of applications—ranging from family vans to luxurious VIP shuttles and exclusive limousines. The Vision V is a best-of-class expression of this platform, customized specifically for the most demanding customers.
Private Lounge Experience: A New Benchmark in Cabin Indulgence
One of the standout features of the Vision V is the chauffeur-like “Private Lounge”, entered via an expansive, automatically opening portal door with retracting, lit running board. A clever, switchable glass screen divides the cockpit from the rear, turning the area into a peaceful, cocoon-like retreat.
The interior is draped in crystal white Nappa leather, white silk, and open-pore burr wood, along with polished aluminium trims. Personal belongings are stored in elegant display cabinets, while a centre console has a touchpad and a retractable chessboard-style table.
Immersive Theatre: The Height of In-Car Entertainment
The focal point of the lounge is a 65-inch 4K retractable cinema screen, supported on either side by 42 Dolby Atmos-certified speakers and seven projectors.
Supplemental exciters in the seats make music tangible, while ambient lighting syncs to the rhythm for a multisensory experience. Partition walls and windows contain electrochromic glass that can be made opaque in milliseconds.
Seven Digital Worlds: Personalised for Every Mood
Mercedes-Benz takes digital luxury to new heights with seven interactive experience modes:
- Entertainment: Stream video and music in full immersion.
- Relax: Recline seats to relax with peaceful images and audio.
- Gaming: Integrated racing game support with specific controller.
- Work: Utilize the screen as a mobile office center.
- Shopping: Shop luxury items on the move.
- Discovery: Discover the surroundings in real-time through augmented reality.
- Karaoke: Sing along while traveling with immersive audio.
Superscreen for the Front Cabin
At the front, pillar-to-pillar Superscreen provides three configurable screens. Live graphics boost navigation, driver assistance, and infotainment, with personalization to suit your style.
Exterior Styling: Sculpted Dynamism Meets Digital Artistry
The Vision V’s bodywork is a masterclass in aerodynamic refinement. Short overhangs, a swooping roofline, and a lit-up chrome grille emphasize its confident stance.
More than 450 light-emitting louvres at the back serve as brake lights and taillights, and 24-inch wheels with integrated lighting and two powerdomes on the bonnet finish off the dashing design.
Looking Ahead
The Vision V is not just a design study—it’s a road map for the future of luxury electric transport. With VAN.EA driving it and vision filled with comfort, digital experience, and exclusivity, Mercedes-Benz is on its way to transforming the MPV into an object of prestige, rewriting what luxury travel is all about.
