To mark its 115th anniversary, Alfa Romeo has revealed a special anniversary logo—a bold tribute to its rich heritage in Italian style, motorsport, and innovation. The company, synonymous with spirited craftsmanship and sporting tradition, will mark the occasion around the world in rallies, club events, and limited-edition merchandise through more than 250 official Alfa Romeo clubs.

Symbolism in Design: The 115th Anniversary Emblem

The new logo reflects Alfa Romeo’s drive into the future. With a dynamic diagonal “115” and the classic Biscione emblem, the design blends heritage with contemporary style.

The bold black and Alfa red contrast serves to reinforce the marque’s timeless character—one fueled by racing passion and individual Italian expression.

Honouring Two Defining Moments

The timing of the unveil is coincidental with two of the most critical points in Alfa Romeo’s racing history. In 1930, Tazio Nuvolari won the Mille Miglia in the Alfa 6C 1750 Gran Sport, setting the first documented average speed over 100 km/h in the race.

Previously, in 1923, Ugo Sivocci unveiled the now-famous Quadrifoglio badge at the Targa Florio, winning the RL TF—a badge now reserved for Alfa Romeo’s most powerful cars.

A Year of Legendary Anniversaries

The year 2025 is also the anniversary of a chain of milestone dates: the Tipo P2’s centenary of victory in the World Championship; the Alfa 1900’s and Alfetta’s F1 World Championship title’s 75th anniversaries; the 70th and 60th anniversaries of the Giulietta Berlina and Giulia Sprint GTA; the 50th anniversary of the victory in the World Championship for Makes of the 33 TT 12; and the 40th anniversary of the presentation of the Alfa 75.

The Bottom Line

By a history that is characterized by innovation, victory, and visceral passion, Alfa Romeo’s 115th anniversary logo isn’t so much a celebration, but an affirmation of its unbeatable spirit—past, present, and future.