The BMW Group has made a confident start to 2025, delivering 586,149 vehicles globally in the first quarter. Despite a slowdown in China, the brand saw robust growth across Europe and the Americas, buoyed by strong demand for its electric and high-performance models. The company’s sustained push towards electrification continues to gain global momentum.
Regional Sales Performance
Europe and the US were standout performers, helping offset declines in China. Europe registered a 6.2% growth with 241,867 units, while the US posted a 4.1% increase at 94,591 units. However, Asia saw a 12.2% decline, driven by a 17.2% drop in China.
Regional Sales Q1 2025:
| Region/Market | Units Delivered | YoY Change |
|---|---|---|
| Europe | 241,867 | +6.2% |
| Germany¹ | 61,264 | -1.3% |
| Asia | 214,203 | -12.2% |
| China | 155,195 | -17.2% |
| Americas | 114,313 | +5.4% |
| USA | 94,591 | +4.1% |
| ¹Provisional registration figures |
Electrification Momentum
The BMW Group’s electrification strategy continues to drive success. The first quarter saw 109,516 BEVs sold globally, up 32.4% year-on-year. Europe led this surge with an impressive +64.2% growth in BEV sales. In total, the Group delivered 157,495 electrified vehicles (including PHEVs), marking a 28.5% increase.
The company is on track to achieve two major 2025 milestones:
- 3 million electrified vehicles delivered since the launch of the BMW i3 and i8
- 1.5 million BEVs delivered globally
Brand Performance
The BMW brand delivered 520,142 units globally, including 86,449 BEVs—a 9.9% increase. BMW M GmbH sold 50,494 units (+5.0%), driven by the high-performance M5 sedan and M3 sports car. The MINI brand grew by 4.1%, delivering 64,626 units, with BEVs accounting for 35.3%. Rolls-Royce sales declined by 9.4%, delivering 1,381 units, while BMW Motorrad saw a 3.9% decrease with 44,609 units.
BMW Group Sales by Brand – Q1 2025:
| Segment | Units Delivered | YoY Change |
|---|---|---|
| BMW Group Automotive | 586,149 | -1.4% |
| BMW | 520,142 | -2.0% |
| BMW M GmbH | 50,494 | +5.0% |
| MINI | 64,626 | +4.1% |
| BMW Group Electrified¹ | 157,495 | +28.5% |
| BMW Group BEV | 109,516 | +32.4% |
| Rolls-Royce | 1,381 | -9.4% |
| BMW Motorrad | 44,609 | -3.9% |
| ¹Includes BEVs and PHEVs |
Executive Perspective
Jochen Goller, BMW AG Board Member, credited the Group’s “technology-open strategy” and the fresh MINI lineup for driving growth. “Our products are winning over customers across all drive technologies,” he stated, citing especially strong BEV uptake in Europe and MINI’s remarkable electric performance in China and Europe.
Conclusion
BMW Group’s Q1 2025 results reaffirm its leading role in the transition to sustainable mobility. With strategic focus, model diversity, and global momentum, the Group is poised for continued growth in both electric and traditional segments.
