Hyundai Motor Company and its ROBOTICS LAB have been awarded a total of 18 iF Design Awards 2025, further demonstrating its unwavering commitment to design and sustainability. With its newest award, Hyundai marks 11 consecutive years being awarded at the iF Design Awards, establishing it as a design-driven leader in future mobility solutions.

Hyundai’s and Genesis’s Global Design Head and executive vice president, SangYup Lee, commented on the significance of the award, stating, “This iF Design Award is a recognition of the exceptional dedication demonstrated by our talented team of creative designers and cooperator engineers. It is a testimony to Hyundai’s higher design identity competitiveness on the global scene.”

Hyundai’s Award-Winning Vehicles in 2025

Hyundai’s victory covers eight disciplines and 12 categories and attests to excellence in car, user experience, service design, brand, and others. Some of the winning entries are:

Car Innovations

• IONIQ 9: It’s an electric SUV on a full size that marries aerodynamics, aesthetics, and space to build an ‘Aerosthetic Lounge,’ a new benchmark in environmentally responsible luxury.
• Palisade: An upscale SUV that combines bold exterior styling with highly styled, user-friendly interior.
• INITIUM: One hydrogen fuel cell car that represents power and grace, symbolizing Hyundai’s future vision of mobility.
• Smart Taxi Indicator: An unobtrusive fixture for greater visibility and security for city commuters.
• Global EV Home Charger: 22 kWh home charging station suitable for Hyundai and Genesis EV models across the globe.
• Bosch E-Pit EV Quick Charger: High-power terminal that integrates a power pack and is compact.

Revolutionary Product Ideas

• SPACE: Hydrogen fuelled public transportation accessible to everyone with the ability to be reused.
• DICE: AI and computation of space-fueled personal mobility solution that is hydrogen-driven to deliver customized journey experience.
• Multi-Hanger Set: Modular product providing maximum interior utility with adaptable designs.

Evolution in Robotics and Service Design

• X-shoulder: Exosuit intended to reduce fatigue on auto workers to avoid repetitive stress injuries.
• ACR Service: Charging robots designed for robots that employ AI to facilitate easy EV charging, even individuals with disabilities.

Interior and User Experience Upgrades

• ‘Within the city of Ease’ CES 2024 Booth: Hyundai’s vision of the future of hydrogen mobility.
• IONIQ Lab: the first city EV showroom with interactive brand experience.
• RoboStore Experience: Innovative shopping format that utilizes robots to bring on board Hyundai’s E-GMP EV platform.

Branding and Media Recognition

FIFA Women’s World Cup ‘How far we’ve come’ campaign: Celebrating 130 years of women’s football history and Hyundai’scommitment to progression.

• Launch Book All-New Santa Fe: The entire five-generation history of the model, from design beginning to launch.
• AD Creator by Hyundai Car Dealerships: AI-driven marketing solution for brand consistency across the globe.

Recognizing the iF Design Awards

Established in 1954, the iF Design Award is an internationally regarded design award across all business areas. With a total of 10,800 submissions per annum coming from 72 countries, the award subjects designs to a rigorous two-stage evaluation process to ensure that the crème de la crème of innovations make it to the award. Winner designs get featured on http://www.ifdesign.com and on the iF Design App.

Looking Ahead

Hyundai’s 2025 iF Design Awards demonstrate its unwavering commitment to technological advancement and design excellence. Hyundai is also shaping the future of mobility with pioneering solutions that resonate across the globe by blurring the lines of car aesthetics, user experience, and sustainability. With the future at hand, Hyundai’s award-winning designs represent milestones on its journey towards progression, and a testament that Hyundai is not just shaping the now, but the future of transportation.