Rolls-Royce Motor Cars marks a momentous occasion in the annals of automobile history as it celebrates the 100th anniversary of its most majestic creation: the Rolls-Royce Phantom. Since its introduction in 1925, the Phantom has symbolized luxury, craftsmanship, and innovation, thereby cementing its ageless appellation, “The Best Car in the World.”

Chris Brownridge, Chief Executive Officer of Rolls-Royce Motor Cars, captured the essence of this legacy:

“For one hundred years, Phantom has been at the pinnacle of luxury and automotive excellence, a benchmark not just for the motor industry but the wider world. It has never been surpassed, let alone equaled.”

The Genesis of a Legend

Designed as the successor to the legendary Silver Ghost, the Phantom was meant to be a machine that would redefine the standards of luxury motoring.

Originally known as the “New Phantom,” its official name was chosen by then Managing Director Claude Johnson, who coined the word to evoke the car’s ethereal and otherworldly elegance.

Every generation of the Phantom has testified to Rolls-Royce’s relentless pursuit of perfection, as each generation sets new boundaries for design, engineering, and bespoke artistry.

Pioneering Innovation Across Generations

The Phantom has always been a pacesetter for innovation since its first launch.

• The Phantom I (1925): This set a new benchmark in smoothness and reliability, ensuring it became the ultimate luxury vehicle.
• Phantom III (1936): First to be equipped with a V12 engine, raising the bar on refinement and power.
• Phantom IV (1950): It was exclusively offered to royalty. It reinforced the association of the Phantom with majesty and prestige.

Generation after generation, the car boasts independent front suspension and engineering par excellence to remain at the pinnacle of excellence in the automobile world.

A Masterpiece of Bespoke Craftsmanship

The Phantom today is an expanse for unparalleled bespoke works. Iconic creations such as Phantom Syntopia, which derives inspiration from haute couture, and Phantom Extended Series II with its cinematic rendition, set new bars for what extraordinary artistry signifies the brand stands for.

A Pinnacle of Prestige

For a 100 years in history, Phantom has been an automobile of kings, presidents, and other repute-bearing luminaries and continually set a high bar on the standards luxury achieves.

As Rolls-Royce Motor Cars celebrates this extraordinary centenary, the Phantom remains not simply a car, but an evocative landmark of artistry, innovation and opulence in defining the absolute pinnacle of automobile luxury.