Unleashing a new dawn in the rapidly advancing EV realm, Audi has proudly showcased the AUDI, its freshly minted China-specific brand in Shanghai. Marking its significant debut is the all-new AUDI E Concept, a fully electric luxury Sportback forged precisely to cater to the discerning tastes of its tech-savvy Chinese clientele. Epitomizing state-of-the-art German innovation, this latest AUDI concept is poised at flawlessly manifesting the German automotive giant’s signature tagline of “Vorsprung durch Technik.”

Ever since its game-changing Chinese debut in 1988, Audi has always been a prominent figure in the nation’s herculean automotive universe. Now, with the momentous unveiling of the AUDI brand, the marque aims at reasserting its domineering authority over the Chinese market, rewarding loyal customers and astute aficionados with futuristic and premium automobiles that stand at the summit of avant-garde innovation and adept sustainability.

Audi’s Unique Chinese Collaboration

Meticulously developed in collaboration with SAIC, China’s leading EV manufacturer, the latest AUDI carefully unifies Audi’s pioneering German engineering with SAIC’s unrivalled Chinese innovational prowess, giving birth to vehicles that efficiently understand the varying demands of its local customers. Through this game-changing collaboration, both Audi and SAIC aim at significantly curtailing time-to-market by 30% and in due course, expand Audi’s impressive Battery Electric Vehicle (BEV) portfolio. The first three production models based on the AUDI E Concept are expected to launch from mid-2025 in both the mid-size and the full-size segments. 

Performance that Knows no Bounds 

The all-new AUDI E Concept is powered by a robust pair of dual electric motors, churning out a combined power output of a mammoth 764 hp and an enormous torque of 800 Nm. Clubbed with Audi’s classic quattro all-wheel drive, the mighty Sportback is capable of racing from 0-100 km/h in a swift 3.6 seconds, cleverly delivering a balanced combination of superior comfort and enthralling performance. 

Substantially exemplifying its class-leading resilience is a humungous 100-kWh battery pack, which effortlessly provides a top-notch range of 700 km (CLTC), making it an ideal companion for short trips and long vacations alike. Lauded for its conveniently effective charging capabilities, the AUDI E Concept seamlessly extends rapid charging support through an 800-volt architecture. Generously offering over 370 km of range with just 10 minutes of charging, this magnificent concept vehicle promises paramount functionality, elegantly bridging the gap between conventional ICE vehicles and forward-facing electric vehicles. 

Design Dynamics at its Finest 

Despite its supreme technical brilliance, the AUDI E concept glamorously excels in design dynamics. Boasting dimensions of 4,870 mm (l) x 1,990 mm x 1,460 mm (h), and an expansive wheelbase of 2,950 mm, this Sportback concept guarantees a graceful blend of sleek exterior silhouette and cozy interior space. Awe-inspiring attributes of its minimalist exterior include wraparound lighting, smooth wheel arches, and a majestic black loop that features sensors, lamps and aerodynamic elements. 

Electrically Opulent

The mesmerizing interior of the AUDI E Concept sets refined benchmarks in paramount comfort, intelligently blending alluring Chinese aesthetics with contemporary technology. Notable aesthetic elements include illuminated wood and regal microfiber accents. Exemplifying utmost passenger convenience, this interior also includes advanced features like a curved 4K pillar-to-pillar touchscreen, integrated digital mirrors, an AI-powered AUDI Assistant facilitating accurate touch and voice controls with emotional feedback, and hassle-free smartphone integration. Enhancing overall practicality, this bespoke cabin also features a lavish open console storage, making way for a stylish and connected space for urban lifestyles.

The Bottom Line

The monumental double premiere of the all-new China-centric AUDI brand and its index model AUDI E Concept profoundly underscores Audi’s unwavering commitment to redefining conventional standards in luxury and connectivity for China’s megacities.

With its upcoming launch, the marque unfurls a new chapter in global luxury electric mobility, offering the tasteful Chinese EV market with a harmonious blend of innovation, design and performance.