Setting new benchmarks in India’s bespoke luxury sports car realm, BMW has launched its ever-exclusive XM Label SUV. Out of the 500 units produced worldwide, only one of them has made its way to the country, making this monumental event a once-in-a-lifetime opportunity for aficionados and collectors alike. Launched as a Completely Built-up Unit (CBU), this ruthless beast is on sale at an astounding price tag of ₹3.15 crore (approx. $376,450), numbers significantly higher than its American counterpart which only starts from $185,000 (approx. ₹1.55 crore).

Exclusivity Justified

Under the XM Label’s hood lies a valiant 4.4-litre BMW M TwinPower Turbo V8 engine, which comes paired with a formidable plug-in hybrid technology comprising of a 25.7kWh battery pack. This majestic powertrain churns out ghastly power figures of 748 hp and a torque of 1000 Nm, racing ahead of the regular XM by 95hp and 200Nm. This mighty combination, clubbed with a potent M xDrive all-wheel-drive system and an 8-speed automatic gearbox, empowers the XM Label to effortlessly accelerate from 0-100 km/h in a spontaneous 3.8 seconds at an electronically-limited top speed of 250 km/h. This equitably positions this remarkable automobile among the quickest and fastest SUVs available in India. Significantly exemplifying the vehicle’s dynamic performance is its impeccable M Driver’s Package, which helps the XM Label clock a remarkable top speed of up to 290 km/h. As an added convenience, this impressive hybrid powertrain also boasts a modest all-electric range of 76-82 kilometres, facilitating emission-free quick commutes.

An Exterior Forged to Impress

A key standout of the XM Label is its iconic BMW Individual Frozen Carbon Black Metallic finish, which gracefully reflects upon the vehicle’s sporty stance. This is duly complemented by striking red elements on the BMW-signature M kidney grille, 22-inch M alloy wheels and a rear diffuser, augmenting a perfectly balanced amalgamation of aggression and elegance. As a cherry on top, the XM Label also flaunts a splendid Glow grille which adds on to the vehicle’s awe-inspiring road presence, domineeringly commanding attention wherever it goes.

Aggressive from the Outside, Luxurious from the Inside

Enveloping passengers in a blanket of pristine luxury and unparallelled comfort, the XM Label’s bespoke interior contrasts starkly with its aggressive exterior. Featuring stunning red accents across various sections of the cabin including the dashboard, centre console and the seats, this vehicle flaunts a Fiona Red/Black BMW Individual Leather Merino upholstery, which comes amplified with a tailored red stitching. The M Lounge offering in the rear is another key takeaway, which paves way for a phenomenal motoring experience that’s both spacious and premium. As a unique addition, the XM Label also boasts an exclusive 1/500 badge that cements this regal automobile’s status as a rare masterpiece in the nation’s automotive realm.

Smart Opulence, Redefined

Seamlessly integrating state-of-the-art technology with supreme opulence, the XM Label features a sleek 14.9-inch Curved Display and a 12.3-inch information display, giving the driver access to vital features like navigation, infotainment and driving data. With no compromise in safety, this vehicle also features Reversing Assistant and Parking Assistant Plus, ensuring a seamlessly secure driving experience.

Time Waits for No One!

The momentous launch of the limited-edition XM Label SUV signifies the genesis of a new era in India’s prestigious luxury and performance segments alike.

Proudly standing as a beacon of BMW M’s high-performance engineering prowess, this one-off German beauty stands at the pinnacle of unabashed luxury, scintillating performance and captivating design, presenting its discerning Indian customers with one of the most powerful SUVs BMW has ever produced.