Marking a significant advancement into India’s rapidly booming EV market, MG Motors has officially launched their freshly minted CUV (Crossover Utility Vehicle), the Windsor EV. All-set to hit the markets with an attractive introductory price starting at ₹9.99 lakh, clubbed with a versatile and game-changing ₹3.5/km battery rental plan, this competent automobile aims at democratizing advanced eco-friendly technology for the nation’s broad spectrum of discerning EV enthusiasts.

An Exterior that Turns Heads

Based on the Wuling Cloud EV, the MG Windsor EV epitomizes unparallelled style and design dynamics. Featuring the signature AeroGlide design, this vehicle ensures a commanding presence on the streets. This is further exemplified by the Smart Flush Door Handles and remarkable R18 diamond-cut alloy wheels, which add on to its flamboyantly sophisticated demeanor. The vehicle’s sheer visibility is enhanced by the radiant Starstreak Horizon LED Front Positioning Lamps and DRLs, as well as the SmartFlow LED tail lamps. As a cherry on top, the Windsor EV’s front flaunts an illuminated MG logo, which substantially upscales the Windsor EV’s gorgeously sleek profile.

Comfort at its Finest

Offering enchanting panoramic views, the Windsor EV unabashedly flaunts a splendid Infinity View Glass Roof. Adding flair to the cabin’s unmatched premium appeal are key attributes like a responsive GrandViewTouch display and Royal Touch Gold highlights.

With comfort being a major standout, the Windsor EV features cozy Aero-Lounge Seats. This first-in-segment feature, offering a whopping 135° recline, promises unparallelled comfort for passengers during long drives. While the front ventilated seats ensure optimal comfort for the driver and the co-passenger, the generous 604-litre boot accommodates ample room to stow your luggage.

India’s First “Intelligent CUV”, in Three Avatars

The all-new Windsor EV has debuted in India in three dynamic variants, namely the Excite, Exclusive and the Essence. Each trim comes integrated with a capable Permanent Magnet Synchronous Motor, churning out formidable power figures of 134 hp and a torque of 200 Nm. With a commendable battery capacity of 38 kWh, this vehicle facilitates a modest range of up to 331 km on a single charge. This makes the vehicle an ideal companion for short road trips and seamless city rides. Additionally, the Windsor EV extends support to both AC fast charging as well as DC super-fast charging, with the former achieving full capacity in 6.5 hours and the latter speeding from 0 to 80% in a swift 55 minutes. To top it all off, MG has provided a portable charger for emergency use and also assured 24/7 roadside mobile assistance.

All that You Need to Know the Game-Changing Battery as A Service (BAAS)

Operating on a forward-thinking Battery as A Service (BAAS) program, the Windsor EV allows utmost purchase flexibility, where customers can own the vehicle at a significantly lower upfront cost, exempting the battery. The battery, offered on a unique pay-per-usage model, starts at an affordable ₹3.5/km, substantially bringing down running costs and initial expenses by 40% in contrast to ICE SUVs. MG has enabled effortless financing options through partners like HeroFinCorp, VidyutTech and Bajaj Finance, at attractive rates and flexible EMI plans. As an added relief, the vehicle would not incur additional monthly costs other than charging expenses, paving way for a pocket-friendly and hassle-free EV ownership experience.

Immersed in Technology

Aiding to an amplified driving experience, the Windsor EV comes equipped with a robust iSmart infotainment system. Powered by Jio, this cutting-edge system integrates vital connectivity features like Apple CarPlay, Android Auto and a versatile multi-lingual voice support in English as well as five Indian regional languages, namely Hindi, Telugu, Marathi, Tamil, and Gujarati. Augmenting superior convenience, the Windsor EV also boasts the intelligent Home-2-Car feature, empowering the driver with absolute control over a plethora of in-car functions through the Jio app. With no compromise on safety, the Windsor EV features standard 6 airbags, disc brakes on all four wheels and solid 360° surround view cameras.

MG’s Sustainable Promise

In a quest to expand India’s burgeoning EV infrastructure, MG’s Charge Initiative aims at installing 1000 AC fast chargers across the country in 1000 days.

With the inception of their latest Windsor EV, MG reminds its loyal customers their utmost contribution to environmental sustainability, manufacturing vehicles that gracefully amalgamate performance and comfort with style and futuristic technology, while keenly emphasizing on adept sustainability.