On the 15^th of August 2024, Mahindra launched their latest Thar Roxx in India. Dubbed “THE” SUV, this bad boy has been a hotspot of anticipations and speculations nationwide ever since Mahindra hinted fans with its arrival earlier this year. This momentous launch of the third edition of the legendary Thar lineage, a name known for its flawless blend of ruggedness, technology and comfort, happened on the wake of India’s 78^th Independence Day. Being probably the most anticipated SUV launch in India in recent times, the arrival of the freshly minted Thar Roxx marks the rise of a new dawn in the highly sought after SUV market of India. With prices starting from ₹ 12.99 Lakh ($ 15,400) for the petrol variants and ₹ 13.99 Lakh ($ 16,600) for the diesel variants, this mighty beast is all-prepared to equitably conquer city and off-road terrains with its captivating style and unmatched performance.

What’s New Here?

The revised design of the Roxx gracefully resonates with the Thar’s innovation and tradition. In contrast to its 3-door sibling, the 5-door Roxx features a stellar dual-tone metal roof with a panoramic sunroof, rugged external hinges, side-mounted door handles for rear doors that open to 90 degrees and trapezoid wheel arches. The stylish C-shaped LED DRLs are an extra charm, gifting the Roxx with a signature sleek and aggressive stance, significantly upscaling the vehicle’s alluring appeal. All this is complemented by an elevated ground clearance and a commanding upright A-pillar, which bedazzles the Roxx with its much-needed first impression.  

Robust Engineering, Over and Under the Hood

The all-new Thar Roxx comes powered by two potent engine options:

2.0 litre mStallion Turbo Petrol (RWD):

• 6-Speed Manual Transmission (159 hp @ 5000 rpm; 330 Nm @ 1750-3000 rpm)
• 6-Speed Automatic Torque Converter (174 hp @ 5000 rpm; 380 Nm @ 1750-3000 rpm)
• 6-Speed Manual Transmission (150 hp @ 3750 rpm; 330 Nm @ 1500-3000 rpm)

2.2 litre mHawk Diesel (RWD and 4×4):

• 6-Speed Torque Converter Automatic RWD (150 hp @ 3750 rpm; 330 Nm @ 1500-3000 rpm)
• 6-Speed Manual Transmission 4X4 (150 hp @ 3750 rpm; 330 Nm @ 1500-3000 rpm)
• 6-Speed Torque Converter Automatic 4X4 (172 hp @ 3500 rpm; 370 Nm @ 1500-3000 rpm)

Offering utmost versatility, both the petrol and diesel engines come in manual and automatic torque converter transmission options. Putting out phenomenal power and torque figures, the Roxx is the ultimate conqueror of rugged terrains, steep inclines, and smooth highways alike. These two broad engine options are evenly distributed across six different trims, namely, the MX1, MX3, MX5, AX3L, AX5L and the AX7L.

The Anatomy: Inside-Out

The Thar Roxx is built on the coming-of-age M_GLYDE platform chassis. Made of light weight high-strength steel, this is a structure lauded for its striking balance of stability, off-road prowess and superior ride quality. Attributes of the Roxx pertaining to its smooth and composed ride quality over uneven surfaces and sharp handling across varied terrains, are substantially amplified by an Independent Front Double Wishbone setup, which comes clubbed with Frequency Dependent Dampers and Watt’s Link Rear Suspension.

Impressive dimensions and a dominating stance are part and parcel of the latest Thar Roxx:

• Length: 4428 mm
• Width: 1870 mm
• Height: 1923 mm
• Wheelbase: 2850 mm
• Water-Wading Depth: 650 mm
• Approach Angle: 37.5°

Meticulously crafted to seamlessly traverse on varied terrains encompassing mud, snow and sand, the Roxx comes equipped with the sophisticated CrawlSmart feature. Hence, it is of no doubt that the Thar Roxx has been born to effortlessly take up different challenges. With a magnificent approach angle of 37.5° and a stunning water-wading depth of 650 mm, the Roxx doesn’t hesitate to navigate through the most-challenging streams and unpaved trails.

Rugged From the Outside, Comfy from the Inside

The plush interior sophistication of the Roxx sets it a class apart from its rivals, making it the ultimate companion for long drives. Offering unparallelled comfort and optimal cabin temperature, are the supremely comfy ventilated leatherette seats and the well-placed rear A/C vents. This is complemented by the first-in-class panoramic Skyroof™, which generously floods the cabin with ample natural light while rewarding commuters with stunningly breathtaking views.

The dashboard of the Roxx features a functional 26.03 cm twin screen setup, housing an impressive infotainment system that grants the commuters access to a plethora of functions pertaining to vehicle information. Offering compatibility to connectivity features like Apple CarPlay™ and Android Auto™ facilitates hands-free convenience and wireless connectivity. As a cherry on top, this system comes with the signature Adrenox application and Alexa voice integration, providing the driver with a super-convenient and distraction free driving experience.

Advanced Safety: Anywhere and Everywhere

The Thar Roxx proudly features over 35 standard impressive and advanced safety features. Essential features are as follows:

• Automatic Emergency Braking
• 360° Camera with Obstacle View
• Six Airbags
• ESP 9.3 Suite with Traction Control
• Level 2 ADAS (Advanced Driver Assistance Systems): This comes equipped with smart and futuristic features like lane keep assist, adaptive cruise control and forward collision warning, which profoundly cater to a safe and convenient all-terrain driving experience.

Stunning Shades

The Mahindra Thar Roxx comes in seven enthralling shades with all of them featuring a matte-finish black roof as standard. They are as follows:

• Nebula Blue
• Stealth Black
• Deep Forest
• Everest White
• Burnt Sienna
• Battleship Grey
• Tango Red

“THE” Ultimate SUV

Blending together revolutionary design and scintillating performance, the Mahindra Thar Roxx gifts a unique experience to all the SUV enthusiasts out there who equitably yearn for rugged off-road adventures and class-leading urban refinement. All this, adorned with the pinnacle of safety and cutting-edge technology, makes the Roxx “THE” ultimate SUV choice. With anticipations finally coming to an end, customers can now get their hands on the Thar Roxx at the nearest Mahindra dealerships.