Lamborghini has finally unveiled the Urus SE in India, a much-awaited addition to the company’s exquisite India lineup. The remarkable significance of the super-SUV’s grand launch is that it is all set to be Lamborghini’s first ever Plug-in Hybrid Electric Vehicle (PHEV) to go on sale in the country, marking a significant advancement towards the brand’s crusade of entirely hybridizing their lineup. By duly replacing the Urus S and the Urus Performante trims with the Urus SE, the Lamborghini Automobili has boldly testified their unflinching mission towards the unification of the vast realms of unparallelled performance, supreme opulence and adept sustainability, through the Urus SE. At an elite price tag of $ 544,000 (₹ 45.7 million), the Urus SE elegantly awaits to be possessed by the discerning few.

An Engineering Prowess

At the heart of an alluring Urus SE lies a ghastly Lamborghini-signature 4.0-liter V8 twin-turbo hybrid powertrain, which comes fitted with a robust electric motor. This mighty union of the best-in-class ICE and the electric engines churns out an astronomical 789 hp (800 CV) of power and 800 Nm of torque. This makes the Urus SE capable of clocking a phenomenal top speed of 312 km/h, with an outrageous 0-100 km/h acceleration in a quick 3.4 seconds. Another notable characteristic of this electric motor is that it is a permanent-magnet synchronous unit, which not only amplifies the V8’s performance, but also rewards the Urus SE with a unique ability to travel an impressive 60 km in pure electric mode. In addition to that, the Urus SE’s hybrid engine is also notable for its high efficiency and lower emission levels in contrast to its predecessors. The engine records a significant 80% decrease in emissions, with the exact CO2 emission levels being 51.25 g/km. This is further complemented by a stellar fuel consumption figure of 2.08 l/100 km.

This makes the automobile an important beacon in the emerging trend of sustainable luxury, by amalgamating captivating luxury and sustainability with scintillating performance, aptly making sure that they leave no stones unturned in the brand’s vision of environmental consciousness. This makes the Urus SE a torchbearer in the segment of eco-friendly luxury SUVs.

A Forerunner in Aerodynamic Brilliance

The Urus SE’s captivating design has been greatly amplified by Lamborghini’s Centro Stile, greatly accentuating the automobile’s muscular and sporty persona. Notable reforms include a revised floating bonnet, a revamped grille and bumper and matrix LED headlight clusters for better optimizations in aerodynamic efficiency. This has greatly benefited the Urus SE in substantially enriching its rear downforce by a solid 35% at high speeds. As a cherry on top, the remastered underbody air vents and rear diffuser contribute to a significant 15% enhancement in cooling performance, a measure that ensures the vehicle engine and mechanical components are functioning at optimal temperatures.

When it comes to customizations, there is no better brand than Lamborghini. Offering customers with a plethora of enhancement and customization options, the Urus SE promises the exact same degree of versatility that any other Lamborghini car would offer, giving complete justice to the brand’s hallmark Lamborghini experience.

Interiors No Less Than a Pilot’s Cockpit

Another key aspect of the Urus SE is its luxurious and sophisticated interior emulating a cockpit-like experience for its astute customers, placing the driver at the centre of an advanced and dignified technological environment. This completely justifies Lamborghini’s classic philosophy of “Feel Like a Pilot”. The novel Human Machine Interface (HMI), inspired by an advanced smartphone app management, boasts a significantly bigger and intuitive display while facilitating effortless control of the automobile’s features. Thanks to the utilization of top-notch anodized aluminium and other significant featherlight materials, the Urus SE’s sheer agility and performance are greatly augmented.

Securely Connected

Amidst all the opulent grandeur, the Urus SE makes no compromise in offering its customers with the most advanced safety and connectivity features. The luxurious cabin comes occupied with anti-theft alerts, emergency calls, a functional vehicle tracking system, and a best-in-class real-time navigation system that features smart routing and online traffic updates. All these attributes ensure that the most essential requirements of their discerning customers are fully met.

Driving Dynamics- Redefined

Flamboyantly flaunting a whopping 11 different driving mode combinations, the Urus SE is Lamborghini’s ultimate manifestation of their long-standing reputation of providing versatility in driving dynamics, significantly amplified by the brand’s engineering prowess. Capable of being driven on both the city and various other challenging terrains, whilst upkeeping superior performance and pioneer luxury standards, the Urus SE redefines what it means to be a real SUV. This monstrous automobile stands sky-high as a testament to innovation and evolution in the word of super-SUVs

Lamborghini has a limited presence in India, with their authorised dealerships only located in three major Indian cities, namely Mumbai, Delhi and Bengaluru.