On the 20^th of July this year, the Mahindra & Mahindra Ltd., a leading SUV-centric car manufacturer in India, officially unveiled their brand-new Thar ROXX. This announcement happened amidst rising anticipations on the release of an upgraded 5-door version of the Mahindra Thar, a robust and capable 3-door SUV and a cult-classic off-roader among the SUV enthusiasts in India. Dubbed “THE SUV”, the 5-door Thar ROXX is all set to revolutionize the highly competitive and sought after SUV market in India, bringing together supreme presence, scintillating performance, cutting-edge technology and unmatched safety. The 3-door Mahindra Thar is currently available in both the 4×4 as well as the 4×2 variants, offering both petrol and diesel powertrains.

As told by Veejay Nakra, the President of the Automotive Sector at Mahindra & Mahindra Ltd., the Thar ROXX is the pinnacle of supreme sophistication and unparallelled performance; built as sturdy as a rock while embodying a larger-than-life rockstar personality. The Thar ROXX aims at redefining the undefeated legacy of its 3-door sibling, keeping its core attributes intact and elevating its signature standards down to the last-minute detail. Striking the right balance between captivating design and mind-blowing ride quality, the ROXX is specially crafted to exceed on-road expectations, duly promising to deliver what Mahindra refers to as “THE” premium quotient. All this gives complete justice to the dominant “X” factor that the Thar ROXX assures to manifest.

Mahindra strongly believes that this game-changing SUV would not just expand the prominence of the legendary Thar portfolio, but also significantly help the brand assert its dominance in India’s SUV market. Not limited to just materialistic attributes, the Thar ROXX also takes initiatives to inspire and encourage its customers and enthusiasts alike through their classic slogan of ‘Explore The Impossible’. This is a testament to the unique lifestyle bestowed by the Thar, where rugged adventure amalgamates with premium motoring experience. The Thar ROXX is scheduled to hit dealerships on the 15^th of August, the day when India will celebrate its 77^th Independence Day.

Founded in 1945, Mahindra is one of the largest and most distinguished multinational federations. With a broad presence in over 100 countries and employing over 260,000 people worldwide, the company is a prominent torchbearer across various notable industries including utility vehicles, farm equipment and information technology. Through their eminent leadership in innovation and the various ESG initiatives introduced in process, the company has been bringing in strategically positive reforms into the automotive landscape, which the company testifies in the Thar ROXX as well.