Active aerodynamics, a 50/50 power split, and regulations so radical they amount to an entirely new sport. The 2026 era begins now.
The most powerful 2.0-litre production engine ever built gets one final moment in the sun, and AMG has dressed it worthy of the occasion.
From the Nurburgring to the Bonneville Salt Flats, The Auto Herald covers the cars, brands, and stories that matter, wherever they happen.
Advaith founded The Auto Herald in 2024 with the conviction that automotive journalism deserved more candour and less compromise. He writes across hypercars, performance engineering, motorsport, and the culture surrounding machines built to move people emotionally as much as physically.
Curated automotive intelligence, delivered twice a week. No filler. No spam. Just cars that matter, written by someone who cares about them.
An independent automotive voice built on the belief that car journalism should have a point of view.
The Auto Herald was founded in 2024 by Advaith Krishnan with a single conviction: that automotive journalism had become too safe, too press-release dependent, and too deferential to the manufacturers it covers. The Herald exists to offer a different kind of coverage: independent, opinionated, deeply researched, and written from a genuine passion for the automobile as engineering, culture, and art.
We cover the full spectrum of the automotive world, from the stratospheric engineering of hypercars to the quiet significance of a practical family SUV done right. The unifying thread is quality of thought and clarity of voice. We do not run aggregated news. We do not reproduce press materials. Every word published on these pages is written by someone who has thought carefully about what they want to say.
Our editorial scope spans performance cars, luxury vehicles, electric mobility, motorsport, automotive culture, and the design and engineering stories that define why certain cars matter and others are forgotten. We cover Indian automotive news with the same rigour as global developments, because Indian automotive engineering, in 2026, deserves to be taken seriously.
We are not affiliated with any manufacturer, dealer group, or automotive conglomerate. Our operating costs are met through reader subscriptions and selective, disclosed advertising relationships. Our editorial decisions are made entirely independently of commercial considerations. This is not a claim many automotive publications can make honestly.
"Cars are not appliances. They are the intersection of physics and desire, the most complex objects most people will ever own, and the ones they care about most. This publication exists to honour that complexity."
Advaith Krishnan, Editor-in-ChiefLast updated: January 2026
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Last updated: January 2026
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The Auto Herald's editorial content is produced independently of any commercial or advertising relationships. We may receive vehicles on loan from manufacturers for review purposes; this does not guarantee positive coverage, and all review conclusions are the honest opinion of our editorial team. Any material commercial relationships are disclosed within the relevant content.
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Editorial enquiries are typically answered within 48 hours. General correspondence within 5 business days. Press releases are considered on editorial merit.
We aim to respond to all editorial enquiries within 48 hours and general enquiries within 5 business days. The Auto Herald is operated by a small team, and we appreciate your patience. Press releases and new model information received are considered for coverage based on editorial relevance - acknowledgement of receipt does not guarantee publication.
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The writers, editors, and creatives who make The Auto Herald what it is.
Advaith Krishnan is an impassioned automotive and luxury writer known for his sophisticated prose and deep industry insight. His content skillfully covers the latest trends and innovations across both premium and mainstream vehicles, showcasing his profound expertise in automotive and luxury journalism. He launched The Auto Herald in 2024 at 19, driven by the conviction that automotive journalism should be independent, opinionated, and deeply researched.
View Articles ↗A university student with a passion for all things with wheels and an engine, he hopes to draw a wider audience to the ever-expanding automotive culture with his keen eye for detail and a knack for painting a picture with words.
View Articles ↗A die-hard auto maniac with a keen eye for design and a love for storytelling through visuals. As a graphic designer and video editor, Pranav combines his creative talents to bring the world of automobiles to life, capturing the beauty, power, and innovation of vehicles through engaging visual content.
View Articles ↗A master of sophisticated prose, renowned for weaving opulent narratives with unparalleled elegance. His storytelling is characterised by exquisite detail and profound insight, inviting readers into a world where literary craftsmanship and automotive passion meet at their zenith.
View Articles ↗Sonal Snehal Shah is a writer who loves connecting with people through relatable, impactful stories. Alongside managing her home and family, she explores new experiences that fuel her creativity. A lifelong passion for cars adds a unique touch to her writing. Relentless and adaptable, she crafts stories that leave a lasting impression.
View Articles ↗Automotive enthusiast, entrepreneur, and content creator. Sonu brings a distinct energy to The Auto Herald, translating a deep love for the automotive world into content that connects with enthusiasts across all levels of the spectrum.
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